Buy site visits and bookings, not a spreadsheet of unreachable numbers.
Campaigns, landing pages and follow-up for developers, brokers and channel partners, measured on cost per site visit and cost per booking.
How marketing works for real estate
Real estate generates leads easily and site visits with difficulty. Lead forms fill with people browsing, investors comparing a dozen projects and numbers that never answer. Developers often judge agencies on cost per lead, which rewards exactly the wrong campaigns.
The better model measures cost per site visit and cost per booking, qualifies on budget, configuration and timeline at the form, calls within minutes, and sends CRM outcomes back to Google and Meta so the platforms learn which enquiries become buyers.
What works
Project landing pages
One page per project with configuration, price range, location advantages, possession timeline, legal approvals and a clear site visit booking path.
Search and Meta together
Search captures people already looking in the micro-market. Meta and YouTube create interest for new launches. Each is measured on site visits, not form fills.
Qualification and speed
Budget, configuration and timeline asked at the form, and a call or WhatsApp within minutes. Most of the gap between leads and visits is lost here.
CRM feedback
Site visit and booking outcomes imported into Google and Meta, so bidding finds more buyers and fewer browsers.
What we measure
Every engagement reports on business outcomes. For real estate, that usually means:
- Cost per site visit
- Cost per booking
- Lead to site visit rate by source
- Response time to new enquiries
Advertising rules to plan around
In India, projects must display their RERA registration in advertising, and claims about price, possession and amenities must be accurate. In Dubai, property advertising needs a permit through the Dubai Land Department system, with the permit number shown. Fair housing rules apply to property advertising in the USA, and Meta and Google restrict targeting options for housing ads in several markets. This is not legal advice.
Programmes we run for real estate
Meta Ads Growth Engine
Facebook and Instagram acquisition built on creative testing and audience economics.
Google Ads Performance Command
Search, Shopping, PMax and YouTube managed against pipeline and revenue targets.
Revenue Landing Systems
Conversion-engineered landing and sales pages built to turn paid traffic into paying customers.
Conversion API & Signal Infrastructure
Server-side tracking and clean data so platforms optimise on real conversions.
Where we run marketing for real estate
We work with businesses across India, the USA, the UK, the UAE and Canada from our base in Kolkata. In India:
Outside India, these are the markets where real estate is a leading sector in our market research, each with its own page:
USA
UK
UAE
Canada
Our service pages also have a version for every major city, state and emirate, covering local auction costs and sectors.
Marketing for real estate: FAQs
How do real estate developers get quality leads?
By qualifying at the form on budget, configuration and timeline, calling within minutes, measuring cost per site visit instead of per lead, and sending site visit and booking outcomes back to Google and Meta.
Are Facebook real estate leads good?
They can be, with higher-intent forms, qualifying questions, price ranges stated in the ad and fast follow-up. Without those, they are usually high in volume and low in visits.
What is a good cost per site visit?
It depends on project price, micro-market and season. Developers should know their visit-to-booking rate and margin per unit, then set acceptable visit costs from those numbers.
Do you work with channel partners and brokers?
Yes. Brokers and channel partners need fast, compliant lead flow across several projects, often on smaller budgets, with WhatsApp-first follow-up.
Should real estate projects use property portals?
Portals bring active buyers and work alongside your own campaigns. We compare cost per site visit across portals, Google and Meta and shift budget accordingly.
How do you advertise property in Dubai?
With a valid advertising permit, Arabic and English creative where it fits the buyer, emirate and nationality targeting where permitted, and WhatsApp-first follow-up.
How long does a real estate campaign take to work?
Search and Meta produce enquiries immediately. Optimising toward site visits and bookings takes several weeks of CRM feedback.
What does real estate marketing cost?
Services start at INR 35,000 per month in India and $500 per month outside India, plus media, after a paid discovery call.
Tell us what you are trying to grow.
Nine short steps, then one tap to send it to us on WhatsApp. We use the answers to decide whether we are the right team for you — and to arrive at the discovery call with numbers instead of questions.
Retainers and full-funnel programmes scale from there, scoped after the audit.
45–60 minutes on Google Meet with a senior consultant: your problem, requirement specification and the solution we would recommend.
Apply below, we send the payment link on both, and your slot is confirmed once it is paid.
Your details stay with our consulting team. No lists, no resale, no cold sequences.
Ready to make your spend accountable?
Start with a Growth Audit. We map where your spend, funnel and tracking are losing revenue, then show you what fixing it is worth.